KPA
Creative & Art Direction
Andrew Bolton & Renee Dimalla
Brand Design
Dana Leung
Brand Extensions
Zipporah Vannata
Web Design
Dani Ramsby
KPA is an fast-growing compliance software company that needed new branding to communicate stability and trustworthiness.
We explored various options on how to refresh KPA's signature diamond in their previous logo; we ultimately decided on a gradated gemstone that calls back to their old logo but modernizes their new branding. Their new versatile system allows for a gradient or linework version of their logo for different use cases.
While their gradient logo can be used for most digital applications, their secondary linework logo could be used in places where gradients may not be legible. The linework logo is also used to identify their various software products, with a specific gradient colorway applied to each product to differentiate one from the next.
