Creative and Art Direction
Andrew Bolton & Renee Dimalla

Brand Design
Dana Leung & Marc Girouard

Packaging Design
Tory Cunningham

Florida Crystals is a 150+ year company that has passionately and sustainably milled sugarcane to provide organic sugar. They wanted a brand refresh to showcase their family-owned and homegrown sweetness.

The new Florida Crystals logo needed to reflect their core mission of sustainable sugarcane production. We created a more stylized sugarcane illustration to replace the former sunburst and incorporated a subtle bird shape as a nod to the symbiotic relationship with native owls and wildlife as natural pest control. We chose to design a customized wordmark to evoke an organic quality that rings true with the quality of the product.