A Tour of Hong Kong
Role
Sole Designer, Freelance Project
Portland State University Hong Kong Student Association's 7th Annual Culture Show is a celebration of Hong Kong and Cantonese culture, an event where students and community members gather to learn about and reminisce everything that Hong Kong has to offer.
The theme this year takes attendees (“tourists”) through a tour of Hong Kong while celebrating its cultural heritage. This is reflected in the promotional material featuring a traditional junk boat which are now used to take tourists on water tours around the city, as well as featuring decorative elements commonly found on vintage Chinese apothecary packaging.
Temporary Rebrand
For the event, Hong Kong Student Association wanted to rebrand themselves as the HKSA Tour Group for one night. This theme is reflected on various items that guests would interact with throughout the night, such as the program which has been turned into a passport and plane ticket.
