Zenner’s Sausage Company
Creative and Art Direction
Andrew Bolton & Renee Dimalla
Brand Design
Zipporah Vannata
Packaging Design
Dana Leung
Established in 1927, Zenner’s has established themselves in the Portland community as a reliable brand with a tradition of quality. They came to us with a challenge for a refreshed, contemporary brand identity that didn’t sacrifice the heritage that their brand was known for. Coupled with new packaging and a variety of other deliverables, we modernized their brand while still communicating their established legacy.
Packaging
After refreshing their logo, we wanted to create packaging that would further bring the Zenner's experience from the ball game to the living room. Adhesive labels feature a matte finish to upgrade the value factor, while the “Z” monogram communicates their heritage focus.
