The Tang Bakery
Gift-giving has been a long lived trend and tradition in Chinese culture, especially on national holidays. These types of gifts usually consist of food items that are packaged beautifully and intricately, specifically made to be given as gifts. The food items that are usually given out as gifts can range from everyday snacks such as candied fruit, to very seasonal, luxury items such as mooncakes.
The Tang Bakery is a luxury gift brand of traditional rice crackers. Its aim is to create delicate rice crackers with only the most minimal of ingredients, just as they were made in the Tang dynasty.
To reflect the intricacy of the full mark at smaller scales, the character for "Tang" (唐) is used in the secondary mark to retain legibility.