Richmond Ready is a standing committee of the Richmond Neighborhood Association. With an emphasis on emergency preparedness, they aim to educate and inform neighbors on ways to be more prepared for any type of emergency in an approachable and engaging platform. They also support efforts to work together with neighbors to become part of a more resilient community in the case of a natural or manmade disaster. In order to successfully engage the community, the topic is kept as light as possible, and their brand aims for a can-do attitude with an emphasis on teamwork.
Copywriting is important in a promotional campaign for community outreach; witty taglines are used to create exciting variety in promotional material.